The once popular online advertising exchange adBrite has recently closed its doors on February 1st.AdBrite, Inc. was an awesome online advertising exchange, based in San Francisco, California, this much popular online ad advertising exchange was founded by Philip J. Kaplan and Gidon Wise in 2002. Originally founded as Marketbanker.com, the site was relaunched as AdBrite in 2004 as an advertising network and then in 2008 as an ad exchange.
AdBrite remaint a close competitor to Google adsense, to some extends it was the perfect alternative to those online publisher who failed to full fill google adsense online advertising and publishing norms.
AdBrite remaint an independent ad exchange, reaching more than 160 million U.S. unique visitors each month and providing site-level transparency, display and video capabilities, and an open platform for data providers and real-time bidders. AdBrite is led by Hardeep Bindra, CEO, and Joaquin Delgado, CTO, who both previously worked at Yahoo! Right Media, another ad exchange. AdBrite is backed by Sequoia Capital, and DAG Ventures.
AdBrite has its another service for Adult sites under the name of Blacklabel ads.
On January 28, 2013, AdBrite sent an email to all of its publishers and advertisers stating that it would cease operations as of February 1, 2013 after a deal to sell the company fell through.
Ad exchange adBrite told its online Publishers and Advertisers recently that it will be shutting down on Feb. 1.
A couple of Yo dreamz readers sent us copies of the emails that went out to adBrite/Blacklabel ads publishers and advertisers. the advertiser version appears as under:
Dear adBrite Advertiser,
Over the last few weeks, adBrite and its management have been evaluating the go-forward plan for the business. Given market conditions and certain financial liabilities, in working with our lenders, we have decided to cease operations on Feb 1, 2013.
This is a difficult decision for all of us at adBrite. However, after much deliberation this seems to be the best course of action despite the impact it will have on all the employees, clients and partners who helped build this business. There will be a team in place as needed to assist with winding down your campaign, and final reporting and invoicing.
Thank you for being part of the adBrite community.
The adBrite Team
In an interview with AllThingsD, CEO Hardeep Bindra said he joined last year with the goal of selling the company, and was making progress on talks before they fell through “a couple weeks ago.” AdBrite currently has 26 employees.
The company was founded in 2002 as an ad network, and became an ad exchange in 2008. It raised more than $40 million in funding from Sequoia Capital and others. (Shortly after Sequoia’s infamous “RIP Good Times” presentation.) Co-founder Philip Kaplan has been involved in several startups since then — currently he’s working on a social network for musicians called Fandalism.
adBrite/Blacklabelads Payment issues for unpaid publishers;
If you have some claims still with adBrite/Blacklabel ads chances are very low to get it.
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