Concept of Viral Marketing
Juvertson and Draper
was developed the viral marketing In 1997, they described free email service for
Hotmail, explained term ―viral marketing as ―network-enhanced Word-of-Mouth.WOM
includes ―Interactive Marketing, viral marketing, Internet communication,
Internet word of mouth and word of mouse, buzz marketing, online feedback,
interactive or electronic word of mouth advertising and social sites referral.
Viral marketing, in sum, may be described as any
strategy that encourages individuals to pass on a marketing message to others,
creating the potential for exponential growth in the message's exposure and
influence. Like viruses, such strategies
take advantage of rapid multiplication to explode the message to thousands, to
millions.
What is meant by Viral Marketing?
(Dr. Ralph F. Wilson, E-Commerce Consultant Web Marketing Today, February 1, 2005. Originally published 2/1/2000)
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.
Off the Internet, viral marketing has been referred to as "word-of-mouth," "creating a buzz," "leveraging the media," "network marketing." But on the Internet, for better or worse, it's called "viral marketing." While others smarter than I have attempted to rename it, to somehow domesticate and tame it, I won't try. The term "viral marketing" has stuck.
