PROMOTIONAL STRATEGY
Push strategies
Pull strategies
Marketing theory distinguishes between two main kinds of promotional strategy - "push" and "pull".
Push Strategy :- A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product.
So I am going to use this strategy I made the toothpaste and directly sell it to the customer like colgate. The Colgate use direct marketing same I use direct marketing.
I always take the product direct from the factory. Because only purchasing from the factory can give the high benefit to me.
Pull Strategy:- A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their deodorant retailer for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers.
A good example of a pull is the heavy advertising and promotion of children's’ toys – mainly on television. Consider the recent BBC promotional campaign for its new pre-school programmed – the Fumbles. Aimed at two to four-year-olds, 130 episodes of Fimbles have been made and are featured everyday on digital children's channel CBeebies and BBC2.
